Building a profitable salon business begins with getting quality ingredients. If you want a serious UNFAIR ADVANTAGE then you know as a professional that all begins with building a fabulous backbar.
If you want return customers then you have to use QUALITY products.
Windsor Beauty Supply is committed to the BIG SEVEN BEAUTY SALON SECRETS… These customer pumping tactics are guaranteed to generate more customers, get people talking about your salon and bring back return business.
SECRET 1 – USE SPECIAL INGREDIENTS Start with using quality ingredients that are rare to find. That is the best way to distinguish yourself from other salons. Get products that encourage conversation. Our Bonacure products have some incredible ingredients in their formulas including Papaya. This extract pulls out dead hair follicles and makes your hair look and feel fantastic!!!
SECRET 2 – CREATE A BEAUTIFUL BACKBAR Get products that you can feel good showing off. There are way too many backbars out there that look like trainwrecks. Set yourself apart from the crowd by creating a beauty salon backbar that you can be proud of. Distinguish your Michigan beauty salon by doing things a cut above the rest.
SECRET 3 - ENCOURAGE CONVERSATION The T-shirt technique is a winner. Follow this simple but effective strategy and your Michigan Beauty Salon business will be a winner… guaranteed.
Give out free t-shirts with your logo on it, (include phone and web address on it) - Make one day a week T-SHIRT DAY
- Give out 20% off every time a customer wears it, (on that day)
- Great way to give away stock your trying to get rid of
- Encourages conversation with their friends and colleagues
- Creates new customers
- Retains old customers
SECRET 4 – USE TOP QUALITY TOOLS How many times have you used cheap shears that pull and pinch your customers hair – OUCH !!! What are you thinking? Get yourself some tools that perform, TIME and TIME again. Get the ones with ergonomic handles that conform to your own unique cutting style. You will be more relaxed and at ease while you do your job and your customer will definitely notice the difference.
SECRET 5 – USE TOP BRAND TRIMMERS Nothing kills repeat business by nicking and cutting your customer! Don’t let the risk of a bleeding ear or a nicking someone’s neck just because you wanted to save a few bucks. Get great gear from Windsor Beauty Supply to stop further embarrassment. Our tools are designed with you in mind. We want you to get return business because that’s what being a top Michigan Beauty Salon is all about. Our tools deliver high end performance.
SECRET 6 – CREATE A CALENDAR Don’t wait for the holidays to dictate what creates a great sale. Get into the habit of creating your own events. Maybe you have 20% off certain items or you give away free eyebrow tweazings between 3 pm – 7pm on Tuesdays only. How about giving away a free shampoo with every cut on every Wednesday? Handing out a hand drawn calendar has worked wonders for Ann Arbor legends, Zingermans Deli and The Bagel Factory.
SECRET 7 – USE GREAT FURNITURE Nothing puts a customer at ease better than slipping into a comfortable salon chair. The customer can put all his cares into the far corners of his mind when he sits in the right chair. Windsor Beauty Supply is Michigan’s best kept secret when it comes to beauty supplies. Our chairs are imported and offer class, prestige and fun to your salon.
SECRET 8 – USING GREAT PEDICURE TOOLS AND GEAR Getting your customers to use great pedicure tools are not only profitable but also treats them like royalty. Foamy footbaths, rub downs, and buffing tools are all part of the game in the world of healthy foot care. Rejuvinate your clients feet with our smart and wonderful foot care products.
SECRET 9 – EDUCATE YOURSELF If you want to run a profitable Michigan Salon practice then get educated. Windsor Beauty Supply offers training classes in hair coloring and hair color treatment. This is the key to return business. Everyone loves to come to an expert who his products and keeps up with the changes in the industry. Your clients will love to know that they are placing their hair in safe hands.
SECRET 10 – GET THE RIGHT BRUSHES A great brush and one that is not so great is the difference of a GREAT SALON. Getting the right brush with a soft grip and bendable bristles lets you put in your own personality without much worry or fess. Getting the right types of brushes can help you accentuate your own unique style while you are on the job. A little thing CAN make a big difference and it is worth owning.
Can putting these things to work for you REALLY create more business in 30 Days?
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